Great news from the 2017 Digital Book World Conference via Jane Friedman and Porter Anderson in their January bonus issue of The Hot Sheet.
According to Nielsen Book Research director, Jo Henry, boys ages 9-12 have grabbed an increased market share of the juvenile book market! Boys are influencing more book purchases so (hopefully) we can infer boys are reading more. That is fantastic news!
Several very interesting points from Jo Henry’s presentation were highlighted in The Hot Sheet about this current upward development in the boy reader.
This trend shows up when comparing 2010 to 2016 figures, with an increase in books being bought for boys aged 9 to 12.
What books are being bought for boys? Fantasy and adventure.
Authors represented in this realm include J.K. Rowling, of course, as well as Rick Riordan, Suzanne Collins, R.L. Stine, James Dashner, and Kathryn Lasky.
Interestingly, 64 percent of these books aren’t being bought for boys as gifts; in many cases, they’re being asked for by the boys and offered by their parents.
The main discovery method of these books by boys is in-person, usually through spotting a store display or TV ad.
(Source The Hot Sheet, January 2017)
Boy readers, I applaud you! You are awesome. You are readers, despite what we are continually fed about your lack of desire to read. Keep it up. Keep seeing books or hearing about books you are interested in and asking for them. Your action in regard to finding the reading material you like is impressive. It gives me hope.
Reading builds empathy. Empathy builds great human beings. Great human beings build great societies.
Boy readers, keep searching for books that interest you. Keep struggling until you find your fit. It is out there. Don’t give up. Ask your librarian, your friends, or your teachers for recommendations. Check out http://www.guysread.com or send me a message if you are struggling to find your reading niche. Find your place in the world of literature. You are never bored with a book around.
But most importantly, keep reading, boys!